AI assistants are already visiting websites on behalf of real customers, choosing who to recommend and, increasingly, who to book. If yours is hard to read, they quietly move on. Run a free scan below to see where you stand -- we're opening up the £99 fix to more businesses soon.
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Your customers are starting to ask ChatGPT, Gemini and Apple Intelligence to find things instead of searching themselves. Agents don't just recommend any more. They request quotes, make bookings and complete purchases. An agent that can't read your site doesn't wrestle with it. It books the competitor it could read.
An AI agent is software that acts on the web on a person's behalf. Instead of searching Google and clicking through results themselves, your customers are starting to ask assistants like ChatGPT, Gemini or Apple Intelligence to handle it. The assistant visits real websites, reads them, and comes back with an answer, or with a booking already made.
Until recently that was just a recommendation. Agents are now beginning to act on what they find: requesting quotes, making bookings, completing purchases. In some industries they already do this end to end.
This is where an unreadable website starts costing real money. The first loss is the recommendation: the agent picks a competitor whose site it could read. The second is worse. An agent might find you, bring a ready customer to your door, and then fail to complete the booking because it cannot find your hours, your prices or a way to get in touch. That is a customer who had already chosen you, lost at the final step.
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The heart of what you get is your llms.txt, a plain text operating manual that lives at yoursite.com/llms.txt. We crawl your site, ask you a few questions, and write it for you. The first half tells agents who you are. The second half tells them how to act: where to book, what things cost, how to reach you. You upload one file. No code, no rebuild, no developer.
The operating manual agents read, in your own words where it counts.
A plain English fix list for the other nine checks: a robots.txt that's been blocking AI agents since 2019, missing structured data, thin page titles, hours and pricing an agent can't find. Every fix costs nothing but a few minutes.
Squarespace, WordPress, Wix, Shopify, Webflow or anything else. Most people are done in ten minutes.
A unique verified ID, your listing in the public AgentReady directory, and your dot on the map.
No. A new site costs around £4,000 and six weeks. This is £99 and ten minutes on top of the site you already have. If anything, an expensive rebuild can make things worse, because heavily built sites are often harder for agents to read than simple ones.
AI is at its AskJeeves stage. Anthropic and Perplexity read llms.txt, while Google prefers clean structure and publishes its own checklist, which happens to be the other nine things we check. You shouldn't have to follow any of this. That's the job we took on: when the rules move, we update what we check, update what we wrote for you, and tell you what changed in plain English.
Published official AI optimisation guidance in May 2026: semantic HTML, structured data, crawlable pages, fast loading, clear original content. Does not use llms.txt, but its checklist maps directly to our checks 2 to 10.
Google Search Central ↗Publishes separate crawlers for training (GPTBot) and search (OAI-SearchBot). Clean static HTML parses at 94% success; JavaScript-rendered pages land at 23%. Robots.txt access is the gate.
OpenAI crawler docs ↗Both confirmed active support for llms.txt. Anthropic contributes to the spec and publishes their own; Perplexity uses it to prioritise which pages to read. One file for the platforms that read it.
Anthropic's own llms.txt ↗Cloudflare now scores agent readiness too. Theirs is built for developers, full of protocols and dashboards. Ours is for everyone else: we explain the score in plain English, write the fix for you, and walk you through uploading it. Same idea, different people.
We don't claim every AI reads this file. We do claim the structural work underneath matters to all of them. Here's ours, as a working example.
Whenever something new arrives on the internet, the early years are messy. Remember the late nineties? Netscape or Internet Explorer, AltaVista or Yahoo. AskJeeves, anyone? Different platforms, different rules, and nobody knew which would stick. AI agents are at that stage right now.
Anthropic and Perplexity have confirmed they read llms.txt. Google says it prefers clean, structured, readable sites instead, which happens to be the other nine things we check. Different platforms, different best practice. You shouldn't have to follow any of this. That's the job we took on. We watch what the platforms publish, we update what we check and what we wrote for you when the rules move, and we tell you what changed in plain English.
Being AgentReady isn't a one-off fix in a settled world. It's having someone in your corner while the rules get written. Read the full story →
No hidden fees. No agency rates. Just what it costs to get your website AgentReady and keep it that way.
Business changed? We re-crawl and rewrite your file any time.
Keep your badge, listing and standards-tracking live without a fresh file.
Here's the part that matters most to us. When search changed last time, the businesses with SEO agencies won and everyone else slipped down the results. We're not letting that happen again. The AgentReady directory is the way small businesses get found in the age of agents: verified, machine-readable, searchable by trade and town, and fair. Every listing is built the same way, the corner shop next to the chain, because readability shouldn't depend on the size of your marketing budget.
The map shows who's ahead of the curve and who's behind it. Every business that joins moves its town up, and the businesses that move first stand out when it matters.
Join us. Put your business, and your town, on the map.
The AgentReady Directory is the only public index of verified, AI-readable UK businesses, searchable by trade and location. Every listing is cross-referenced with the badge on that business's site, so agents and the people using them know the information is accurate.
Browse the directory →Already AgentReady? Tell another business owner. When they join using your link, you both take £20 off your next renewal.
One step: your details and payment, then we go read your site.
We're checking your pages for pricing, opening hours, how booking works, and how people can pay — so the next step is a head start, not a blank form. This usually takes 20–60 seconds.