When a customer asks an AI assistant for a florist, a hotel or a plumber, the assistant compares businesses and picks one. Enter your web address to see how an agent reads your website, where it gets stuck, and what to change so it can choose you.
Free. Ten checks. No account.
Ask ChatGPT, Gemini, Claude or Alexa to compare local businesses and it reads websites and listings, weighs the options and picks one. Personal assistants such as Muse, Dot, Duet and Instinct are starting to do the same on behalf of one person. The agent is the one choosing, and it chooses between you and your competitors. A business it can understand and act on is an easier choice than one it cannot.
It is not only about booking. Someone might ask for a day in town with independent shops, a good cafe for lunch and something to do in the afternoon. The agent compares the options, checks the practical details and builds the plan. If it cannot tell what you offer, or who you are for, it will choose someone else.
An AI agent is a piece of software that does things on the internet for a person. Instead of searching and clicking through pages yourself, you ask ChatGPT, Gemini, Claude or Alexa to sort it out. It reads websites and business listings, and it comes back with an answer, or sometimes with the booking already made.
A personal assistant also knows its owner, so it matches a business to the person as well as to the request. That is why it helps to say clearly who your business is for.
In the UK that mostly means finding and recommending, for now. Completing a booking is arriving one trade at a time, restaurants first. That is the reason to get ready now.
A website an assistant can't read costs you twice. First you're not mentioned. Worse, it finds you, brings a customer who's ready to go, and can't finish the booking.
Find out in seconds. Are you AgentReady? →
That means more than appearing in an answer. The free Website check looks at your website with ten checks and gives it a number out of 100. The full review goes further. We send AI agents to your business with real customer requests, show you which business each one chose and why, and turn what they found into advice you can follow. It also gives you your AgentReady score, which counts how customers book, how clearly you describe your business, how easy you are to reach and your agent files.
My boiler has stopped working. Can you recommend a reliable plumber in Shrewsbury who can come today?
Here are two plumbers in Shrewsbury who cover same-day boiler repairs.
Green Dragon Plumbing. Family-run since 1987, with same-day callouts and a booking page on its website.
Example Heating Co. Same-day repairs, but I could only find a phone number.
I would start with Green Dragon Plumbing.
“My boiler has stopped working. Can you recommend a reliable plumber in Shrewsbury who can come today?”
We ask AI agents three real customer requests for your kind of business, and run each one more than once. You see the agent's own reply on a phone, which business it picked, and why.
An agent can answer differently on another day, so the result shows a direction, not a ranking. Agents make mistakes, ours included. When we catch one, we show it to you.
See which business each agent chose, why, and where it got stuck on your website. The ten website checks sit beside them, from whether agents are allowed in at all to whether they can find your hours, prices and a way to book.
You confirm the facts agents need about your business. Each piece of advice says what we saw on your website, what it means and what to change. For example: your website says you serve food, but not until what time, so add your food serving times to your About page. Your AgentReady score goes up as you make the changes.
A phone number is something an agent can read out but cannot ring. We show you the booking, ordering and listing tools that suit your kind of business, free ones first, and what is new.
Agents look for small files on your website. poppy.json is the newest: a draft standard from Sierra, published in October 2026, that tells a customer's own AI agent how it may deal with your business. llms.txt is a plain summary of what you do, when you are open, what it costs and how to book. We write them from the details you confirm, and say plainly when one does not apply to you yet. With them comes your entry in the AgentReady directory, which shows your tier and the date we checked you.
Not to start with. AgentReady works with the website you already have, and most of what we recommend is small changes you can make when you have time. If you are thinking of a new website anyway, your results and the tools on Stay ahead show which choices matter to an agent, such as how people book or order, so you can ask for them from the start.
ChatGPT asks the booking systems it works with. Google answers from your Business Profile and the web. Alexa goes to its own partners. Nobody knows which route will matter most, so the sensible thing is to be covered on all of them, which mostly costs nothing. That is what we are for. We tell you about new tools and standards as they appear during your year.
Security plugins and platform settings can block AI agents without telling you. We check, and we write the fix.
Finding the site is only the start. We send an agent through your website to see whether it can understand the offer, reach the right page and find a usable way to book, order or enquire.
On OpenTable? ChatGPT, Google and Alexa can all take a customer into your booking. Phone number only? None of them can. It is different for every trade.
Whenever something new arrives on the internet, the early years are messy. Remember the late nineties? Netscape or Internet Explorer, AltaVista or Yahoo. AskJeeves, anyone? Different platforms, different rules, and nobody knew which would stick. AI agents are at that stage right now.
The rules are being written now. In October 2026 Sierra published a draft of the Personal Agent Protocol, with Meta and Instinct among its launch partners: one small file, poppy.json, that tells a customer's own agent how it may deal with a business. It is still a draft. The free Website check looks for it without scoring it, your AgentReady score counts it, and we write yours so you are ready before it settles.
Nobody knows which route will matter, so spreading your bets is sensible, as long as every recommendation says how strong the evidence is behind it, and most of them are free. That is how your plan is put together.
Being AgentReady is not a one-off fix in a settled world. Being AgentReady means having someone in your corner while the rules get written.
No hidden fees and no agency rates. Your website check is free, always. The full review is £99 for the first year and £30 a year after that.
Not open to the public yet. Trial businesses get a code from us.
A fresh review each year, and your directory entry stays live.
For when you have changed something big.
This is the part that matters most to us. When search changed last time, the businesses with SEO agencies won and everyone else slipped down the results. We're not letting that happen again. The AgentReady directory is our way of helping small businesses get chosen in the age of agents: every entry is checked against the same standard, written so an agent can read it, and built the same way for the corner shop and the chain, because readability should not depend on the size of your marketing budget.
The map will show which towns are ahead. Every business that joins moves its town up, and the businesses that move first stand out when it matters.
Join us, and put your town on the map.
Running a Business Improvement District?Rather than leaving each business to work it out alone, your BID can bring the high street together.Make yours the AgentReady high street →The AgentReady Directory is being built as a list of checked UK businesses that agents and people can both read. Each entry shows a tier and the date we checked the business. It opens to the public when the first towns are ready.
Browse the directory →Make yours the AgentReady high street. One payment covers every business in your BID, and a dashboard shows how your high street is doing.
Not open to the public yet. If you've been given a code, enter it below. Next you'll add your business details, once, and we'll go and read your site.